Family-run since 1996
Our Story
For nearly three decades, Newland has been Lebanon's home for play — one toy, one smile, one family at a time.
Where it all began
Newland opened its doors in Beirut in 1996 as a family-run toy store with a simple belief: every child deserves the joy of the right toy. What started as a single shop has grown into one of Lebanon's most loved destinations for toys, games, and gifts.
Through the years, we've stayed true to our roots — independent, family-owned, and obsessed with helping parents find the toys their kids will actually treasure.
Curated for kids 0 to 99
From a newborn's first rattle to a collector's grail-piece LEGO set, our shelves are built for every age and every kind of play. We carry the brands families know and trust — LEGO, Barbie, Hot Wheels, Fisher-Price, Pokémon, Playmobil, and dozens more.
We don't just stock toys; we choose them. Every item earns its place by being fun, safe, and worth the shelf it sits on.
A message away
Shopping with Newland has always been personal. Pop into our Hazmieh showroom and our team will help you find exactly what you're after — or just send us a WhatsApp message and a screenshot of what caught your eye, and we'll sort the rest.
It's the same warm, hands-on service we've offered since day one, now a quick tap away.
What we believe
A few things that have guided us since the beginning — and still do.
Play, done right
We pick toys that spark imagination and last — not just whatever's trending. If we wouldn't give it to our own kids, it doesn't make the shelf.
Family first
We're family-run, and we treat our customers like one too. Real advice, real help, and a team that actually knows toys.
Proudly Lebanese
Rooted in Beirut since 1996, we're proud to be part of Lebanon's playtime — through every season, for every generation.
Come play with us
Visit our Hazmieh showroom or message us anytime — we'd love to help you find the perfect toy.